Sera Ulger @ Topshop, Liverpool.


Sera Ulger

On Thursday night I was invited to an event at Topshop Liverpool through the ‘Liverpool Bloggers Network’; thanks Steph, it was the launch of a new concession brand to the store – SULDN by Sera Ulger.

It was so nice to finally go to an event that lots of other local bloggers would be at so I could finally meet the lovely ladies. I’m so glad I did go over and introduce myself as the girls I met were so nice. I just hope another event comes up soon so we can chat again.


If you love your clothes shopping, then who doesn’t love Topshop? So when I had the chance to attend a fashion event and look at a brand new line, meet the designer and drink some Prosecco all on the shop floor, I just couldn’t pass this up.

Sera Ulger is a vibrant brand that draws on the 90’s era of London Fashion and Pop Culture. As a (young) kid growing up in the 90’s I can fondly remember the crazy prints of leggings, crop tops and jumpers my parents had me wear, and I can remembering wanting the entire wardrobe of the Spice Girls.

Now, fast forwarding 20 years, my style has changed a lot, and I’m not as care free and adventurous with my clothes choices, but if you are, then this brand is for you.



This little Flamingo crop was my fave!


So many amazing co-ords!


SULDN markets to the sassy girl, the girl who loves Girl Power and who is fearless and loud. The prints totally show this off don’t they! The designer says the brand’s moto is “injecting the world with colour”, and from what I saw, it’s certainly doing just that.


Sassy, young, confident models showed off different outfits from the collection.



I can see this line being popular with students, festival goers, and fashionistas that love to experiment with style. So if this is you, then be sure to head to the 3rd floor of Topshop, Liverpool, and delve in to the rails of SULDN; run fast, it’s the only Topshop in the UK to currently stock this!


Jess xoxo



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